KIA MOTORS AMERICA DRIVES BOSTON CELTICS HOLIDAY ASSIST PROGRAM

Toy Drive at Holiday Season Home Games Benefits Children’s Hospital Boston

IRVINE, Calif., November 28, 2007 – Kia Motors America today announced a partnership with the Boston Celtics to bring holiday cheer to the kids at Children’s Hospital Boston, a community partner of the Boston Celtics Shamrock Foundation. A Holiday Assist toy drive will kick-off on Thursday, November 29 at the Celtics home game against the New York Knicks.

\"Kia Motors is proud to be an Official Partner and a community partner of the Boston Celtics,\" said Ian Beavis, vice president, marketing for Kia Motors America. \"We believe strongly in connecting with people on an individual level and we’re honored to play a part in bringing joy to those at Children’s Hospital Boston who cannot be home for the holiday season.\"

\"The Boston Celtics are thrilled to be partnering with Kia Motors to make the holidays more enjoyable for patients of Children’s Hospital Boston,\" said Sean Barror, senior vice president, corporate partnerships and business development for the Boston Celtics. \"With Kia’s support, the Boston Celtics Shamrock Foundation will continue its work to achieve the goal of providing assistance to local youth in need.\"

Patrons are asked to bring a new, unwrapped toy to the TD Banknorth Garden drop-off locations prior to the Celtics home games on Thursday, November 29, Sunday, December 2, or Friday, December 7. Boston Celtics players along with Kia dealers in the area will distribute the gifts to patients at Children’s Hospital this holiday season.

Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.

Kia Motors America is an Official Partner of the Boston Celtics.