KIA MOTORS AMERICA, MICROSOFT TEAM UP FOR DYNAMIC VIDEO GAME MARKETING EFFORT
Gaming Enthusiasts Can Win an All-New Kia Soul and VIP Trip to See the Best of E3 as Part of Initiative
# Kia Motors America is first to sponsor E3 coverage on Xbox LIVE
IRVINE, Calif., April 17, 2009 – Kia Motors America (KMA) today announced a comprehensive video game marketing program with Microsoft Corp.’s interactive entertainment platform, Xbox 360® and Xbox LIVE®. Beginning April 18, KMA will launch a national sweepstakes that spans across Xbox.com, Xbox LIVE and several popular Xbox 360 titles offering gamers the chance to drive away in an all-new Kia Soul and receive a VIP, all-expenses paid trip to Los Angeles to attend the best of the 2009 Electronic Entertainment Expo (E3), June 2-4, 2009, the world’s premier trade show for computer and video games and related products.
Through the end of April 2009, gamers can enter for a chance to win the grand prize through Xbox.com/Kia or select "Kia Download & Win Gamer Picture” on Xbox LIVE Marketplace. For the first-time, gamers also can enter to win by texting “75920” on their mobile phone to their Gamertag. Additional prizes include a fully-loaded home entertainment system with a 47” HDTV, Xbox 360 Elite console, a one year subscription of Xbox LIVE Gold, 120GB Zune and a one year Zune Pass.
Following KMA’s national sweepstakes, the automotive company will launch additional components to its video game initiative in June, including the first-ever sponsorship of E3 coverage on Xbox LIVE. And as the Official Automotive Partner of the NBA, KMA also will sponsor Xbox’s NBA Live 09 to coincide with the 2009 NBA Finals in June. Kia’s multi-faceted video game marketing program will result in significant cross-platform research driven by Microsoft Advertising.
“By teaming with Microsoft’s Xbox 360 platform we have the unique opportunity to connect with gaming enthusiasts at a level never-before-seen in the gaming world,” said Michael Sprague, vice president of marketing of KMA. “We are thrilled to team up with Microsoft to give a lucky gamer a Soul urban passenger vehicle, which just arrived in dealerships a few weeks ago and has already received several notable accolades, including an award for the ‘Grooviest Interior’.”
The agreement was developed on behalf of KMA by Innocean Worldwide Americas, Kia's media strategy partner, who were responsible for stewarding Initiative+, their media agency of record, through the negotiation and activation of the Microsoft initiative.
The all-new 2010 Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart. Designed by Kia Motors’ Southern California-based design team, Soul offers a unique combination of style, value and personalization options, including an available Audio Upgrade Package that includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin. Available in four distinctive trim levels, Soul, Soul+, Soul! (exclaim) and Soul sport, Soul pricing begins at less than $14,000 and is on sale at Kia retailers nationwide.
Kia Motors Product Line
Kia Motors America offers a dynamic and diverse product line of 12 vehicles to meet the needs of all lifestyles. The vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The 2010 Soul further complements the lineup as it arrives in dealerships, as will the 2010 Forte sedan.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 625 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”
Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
ALL-NEW 2010 KIA FORTE KOUP RECOGNIZED AS A
“BEST IN SHOW”
FOR 2009 NEW YORK INTERNATIONAL AUTO SHOW
New Two-Door Coupe Celebrated by MSN Autos for
Style, Substance and Value
# Newest Kia vehicle honored by prestigious automotive Web site
# Kia’s first two-door coupe noted for style and value
IRVINE, Calif., April 16, 2009 – Kia Motors America (KMA) today announced the all-new 2010 Kia Forte Koup, unveiled just last week during the 2009 New York International Auto Show, has been chosen by the editors at MSN Autos as a “Best in Show” pick. Vehicles that made the list offered impressive style, value and overall potential to help move the automotive industry forward.
“As the New York Auto Show offers a number of concept and production introductions, we are pleased that MSN Autos recognized Forte Koup as a “Best in Show” for its bold styling and immense value,” said Michael Sprague, vice president of marketing, KMA. “The all-new Forte Koup, combined with the recently launched Soul urban passenger vehicle and soon-to-be launched Forte sedan, really drives home our current strategy to create a full lineup of value-laden vehicles with a distinct and attractive Kia design.”
MSN Autos, the largest global network of online automotive sites providing consumers with comprehensive research, buying and ownership services, recognized the Forte Koup for its sleek styling and extensive offerings for a good value. The all-new two-door also was noted for its competitive power and fuel efficiency.
Based on the design styling of the KOUP concept vehicle shown during last year’s show, the all-new Forte Koup’s fluid lines and balanced proportions closely mirror the powerful design cues of the concept vehicle and offer the same aggressive stance with swept-back wrap-around headlamps, aggressive air intakes and a low, sleek profile. Available in two trim levels (EX and SX), Forte Koup offers a muscular yet sophisticated design.
More powerful than the Honda Civic Coupe, Ford Focus Coupe or Chevrolet Cobalt Coupe, Forte Koup EX is driven by a 2.0-liter DOHC four-cylinder engine producing 156 horsepower and 144 pound-feet of torque, while the SX features an upgraded 2.4-liter inline four-cylinder engine delivering 173 horsepower and 168 pound-feet of torque, more than the Scion tC. Both engines deliver at least 31 miles per gallon (highway), with estimated fuel economy of 25/34 (city/highway) for the 2.0-liter when mated with either the five-speed manual transmission or optional four-speed automatic. The more powerful 2.4-liter offers an economical 22/32 mpg with the six-speed manual and 23/31 when paired with the five-speed automatic.
Kia Motors America Product Line
Kia Motors America offers a dynamic and diverse product line of 12 vehicles to meet the needs of all lifestyles. The vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The 2010 Soul further complements the lineup as it arrives in dealerships, as will the 2010 Forte and Forte Koup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 625 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”
Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
KIA MOTORS AMERICA INTRODUCES FORTE KOUP AT
2009 NEW YORK INTERNATIONAL AUTO SHOW
Kia Adds Design-Focused Two-Door Coupe to Forte Lineup
NEW YORK, April 9, 2009 – With performance-inspired, aggressive and sleek styling, Kia Motors America (KMA) today globally debuted the 2010 Forte Koup production vehicle during a press conference at the 2009 New York International Auto Show (NYIAS). Joining the Forte family in the KMA lineup, the company’s first-ever two-door coupe embodies the brand’s current bold design direction first seen on the concept version of the Soul urban passenger vehicle in 2006.
“On the heel of the introductions of the Soul and Forte sedan, Forte Koup represents the next exciting step in the transformation of Kia design and offers a blend of sporty and emotional appeal,” said Michael Sprague, vice president, marketing, KMA. “We believe our new design evolution coupled with standard Kia value and safety features will continue to attract customers to the Kia brand.”
Curb Appeal
Based on the design styling of the KOUP concept vehicle shown during last year’s show, Forte Koup’s fluid lines and balanced proportions, meant to evoke an emotional driving experience, closely mirror the powerful design cues of the concept vehicle and offer the same aggressive stance with swept-back wrap-around headlamps, aggressive air intakes and a low, sleek profile. Available in two trim levels (EX and SX), Forte Koup offers a muscular yet sophisticated design. Even from behind, Forte Koup exudes attitude with slim, wrapped tail lights, duel exhaust outlets and a rear diffuser.
Athleticism and convenience are standard for the Forte Koup EX with body-color bumpers, power heated outside mirrors with integrated turn signals and 16-inch alloy wheels outfitted with P205/55R16 tires. The SX trim offers an even sportier profile with 17-inch alloy wheels paired with P215/45R17-sized premium tires.
Smooth and Sporty Ride
With a wheelbase of 104.3 inches, an overall length of 176.4 inches, an overall width of 69.5 inches and overall height of 55.1 inches, Forte Koup is slightly shorter in length and height than the Forte sedan, but still boasts comfortable seating for up to five passengers. Koup’s lowered stance provides better aerodynamics for those looking for a more exciting ride.
The Kia-engineered body achieves high torsional stiffness giving Forte Koup better handling, smoother ride quality and greater refinement than its competitors, with a specially tuned suspension developed to optimize responsive handling on curvy roads. Additional refinements are fitted throughout to help ensure a comfortable ride with good noise, vibration and harshness (NVH) reduction qualities.
Built on a front-wheel-drive unibody frame, Forte Koup utilizes the same platform as the sedan, with an independent front suspension with MacPherson struts and stabilizer bar and a torsion beam rear suspension with struts and coil springs. This combination helps provide the optimal balance of handling and comfort. An engine-speed-sensitive, power-assisted rack-and-pinion steering system adds the finishing touch for precise handling to help provide the most advantageous amount of assist for varying road conditions. The SX trim also comes with a sport-tuned suspension providing for a firmer ride with reduced body roll and improved handling.
Lively Performance
More powerful than the Honda Civic Coupe, Ford Focus Coupe or Chevrolet Cobalt Coupe, Forte Koup EX is driven by a 2.0-liter DOHC four-cylinder engine, producing 156 horsepower and 144 pound-feet of torque that features Continuously Variable Valve Timing (CVVT) and multi-port electronic fuel injection, both of which provide for greater performance and fuel economy. The SX features an upgraded 2.4-liter inline four-cylinder engine, also with CVVT, which delivers 173 horsepower and 168 pound-feet of torque, more than the Scion tC. Expanding upon the dynamic look and feel, Forte Koup’s engine hums powerfully courtesy of the dual exhaust outlets outfitted on both EX and SX trims.
Like the Forte sedan, two transmission options are available for both 2010 Forte Koup models: a standard five-speed manual transmission or an optional electronically controlled four-speed automatic transmission (EX models). The SX model features a standard six-speed manual transmission and an optional five-speed automatic transmission with Sportmatic®.
Forte Koup fuel economy is not sacrificed for sportiness, as both engines deliver at least 31 miles per gallon (highway). The 2.0-liter engine offers 25/34 mpg (city/highway) when mated with either the five-speed manual transmission or the optional four-speed automatic. Those opting for the more powerful 2.4-liter engine also can expect an economical 22/32 mpg with the six-speed manual and 23/31 when paired with the five-speed automatic transmission.
Striking Interior
With a surprisingly spacious interior for a two-door coupe, Forte Koup provides a comfortable 90.7 cubic feet of interior volume, larger than the 2009 Honda Civic Coupe, Scion tC or Chevrolet Cobalt Coupe. Driver and passengers have an impressive 38.7 inches of headroom and 43.6 inches of legroom in the front seats and 35.3 inches of headroom and 33.9 inches of legroom in the rear seats. Trips to the beach and weekend getaways will be a breeze with ample cargo space of 12.6 cubic feet, enough to accommodate luggage and belongings of all passengers.
Forte Koup continues the luxury treatment with a host of standard interior features, beginning with supportive, nicely appointed sport seats outfitted with more aggressive bolsters on the seat cushion and seat back for optimal comfort. Air conditioning, a driver’s seat height adjuster, adjustable rear seat headrests, tilt steering column, rear defroster, center console with dual cup holders, map lamps and variable intermittent wipers are also just some of the myriad amenities standard on every vehicle. Also standard on all models are power windows, power door locks with remote keyless entry and cruise control with steering wheel-mounted controls for added convenience.
Progressing to the SX trim offers additional standard touches such as: unique sport cloth seats with vibrant red stitching, a tilt and telescoping steering column, leather-wrapped steering wheel and shift knob, metal pedals and metal finish trim and a Supervision™ gauge cluster with trip computer further enhancing its energetic personality. Both EX and SX trims also offer an optional power moonroof.
An optional Leather Package is available for both EX and SX trims. When combined with the EX trim the Leather Package adds leather seats, leather-wrapped steering wheel and shift knob and heated seats. When paired with the SX trim it includes leather and heated seats in addition to the standard leather-wrapped steering wheel and shift knob.
Superior Sound
For inside entertainment while cruising down the road, Forte Koup comes with a standard six-speaker AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities with three months complimentary service¹. For added listening convenience steering wheel-mounted audio controls also come standard on all models, as well as USB and auxiliary input jacks in the center console with full iPod® and MP3 controllability via the audio head unit. Standard Bluetooth® connectivity enables hands-free operation for compatible cell phones.
Standard Kia Motors Safety
Forte Koup offers a class-leading level of standard safety equipment, with features such as dual front advanced airbags, front seat-mounted and side curtain airbags, four-wheel disc brakes with an antilock brake system (ABS), electronic stability control (ESC) and a tire pressure monitoring system (TPMS).
Industry-Leading Warranty
Like all Kia models, Forte Koup is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty, and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.
Kia Motors America Product Line
Kia Motors America offers a dynamic and diverse product line of 12 vehicles to meet the needs of all lifestyles. The vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The 2010 Soul further complements the lineup as it arrives in dealerships, as will the 2010 Forte and Forte Koup.
About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 625 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”
Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
Kia Motors America Announces Best June
& Best Quarter Ever
IRVINE, Calif., July 1, 2008 – Kia Motors America (KMA) today announced its best June ever with record sales of 28,292 units, an increase of 7.6 percent over the same period last year, and year-to-date sales of 157,619 units, an increase of 2.1 percent over the same period last year. For the just completed quarter, the company reported sales of 89,405 units.
Kia’s June record sales were led by Spectra and Optima, with 7,131 and 6,865 units sold respectively. Small car Rio and family vacation favorite Sedona also had strong sales with 3,337 units and 3,719 units respectively, both increases over the same period last year.
“As the economy continues to fluctuate, consumers are turning to vehicles that are known for value and quality,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Thanks to a strong marketing plan and the hard work of the Kia dealer network, Kia continues to have success during this difficult economic time.”
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”
Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
KIA CELEBRATES GRAND OPENING OF U.S. CORPORATE HEADQUARTERS AND STATE-OF-THE-ART DESIGN CENTER
Ceremony Marks Completion of the Kia U.S. Corporate Campus
# Elected Officials Join Kia Motors in Celebration
# First Kia-exclusive U.S. Design Center in Company History
IRVINE, Calif., June 24, 2008 – Today, Byung Mo Ahn, group president and CEO of Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG), was joined by local and state representatives for the grand opening ceremony of the new 21.7-acre Kia U.S. corporate campus in Irvine, Calif. The $130-million investment includes the Kia Motors America Corporate Headquarters and state-of-the-art Kia Design Center America (KDCA).
"The investment in our new corporate campus reaffirms our commitment to the United States market and California," said Ahn. "Our new U.S. Corporate Headquarters and Design Center enables us to develop products specifically for Kia that are designed and tuned for North American consumers."
Now fully operational, the Irvine campus currently employs approximately 400 permanent full-time employees and has the potential to house approximately 600 employees at full capacity. The corporate headquarters is a custom-built facility that is home to the KMA U.S. sales division, as well as its marketing, public relations, consumer affairs, technical service, research and development, product planning and administration departments. The new facility also houses the KMA western region office and IT services.
"We established our operations in Orange County 15 years ago, and as the company has grown, so has our presence in California," added Ahn. "This is a special day as we celebrate our permanent home in Irvine and look forward to our continued success in the U.S. market."
The state-of-the-art, 100,700-square-foot design center was developed with tremendous input from the Kia Motors U.S. design team to ensure an aesthetically pleasing and physically functional layout that encourages creativity. It consists of a design studio, a modeling studio that allows up to eight vehicle models to be worked on simultaneously, a milling shop that features a Zimmerman computerized milling machine, a 2-D presentation room, a color and trim room, a wood/metal shop, a 3-D presentation room that features clearstory windows to allow for viewing indoors under natural light, a paint booth, a private outdoor viewing courtyard, a recreation room, a research library, four conference rooms and a secure, underground garage.
"By establishing the first Kia-exclusive U.S. design center in Irvine, we can take advantage of the tremendous design talent and inspiration provided by the Southern California car culture in a functional environment set up to maximize our designers’ abilities and creativity," said Tom Kearns, Kia Motors U.S. chief designer. "KDCA will produce stylish, new vehicles that will impact the new design direction for Kia Motors worldwide."
The Irvine corporate campus was designed by Skidmore, Owings & Merrill LLP in partnership with the City of Irvine to serve as a distinctive architectural gateway to the city and an example of eco-friendly features. The 239,000-square-foot modern glass and steel main structure features a 36,000-square-foot reflecting pool visible to drivers on Interstate 5. Kia was one of the first companies in Irvine to voluntarily install a bioswale system in its parking lot to remove silt and pollution from surface water runoff. The landscaping features drought-resistant plants, and reclaimed water is used for landscaping irrigation and toilets. The exterior glass of the building meets the California Energy Commission’s requirements for energy efficiency standards.
About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
KIA MOTORS AMERICA ANNOUNCES BEST MONTH EVER
IRVINE, Calif., June 3, 2008 – Kia Motors America (KMA) today announced its best sales month ever for the second consecutive month with record May sales of 31,047 units, an increase of nine percent over the same period last year, and year-to-date sales of 129,327 units.
May's record sales were led by Spectra and Optima, which both had their best months ever with 9,407 and 8,197 units sold respectively, increases of 10.5 and 120.8 percent over same period last year. Rio also continued with strong sales in its best month of the year at 4,474 units, a 28.6 percent increase over the same period last year.
"With gas prices continuing to rise, record sales of the fuel-efficient Spectra and Optima are proof that consumers are recognizing Kia's value now more than ever," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "Achieving the best month ever for two months in a row is the result of enhancement efforts to Kia's brand image and the Kia dealer network's total endeavors in a difficult market environment to sell more vehicles."
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
KIA SORENTO RECEIVES TOP RANKING IN AUTOPACIFIC 2008 VEHICLE SATISFACTION AWARDS
SUV Tops Midsize SUV Segment
IRVINE, Calif., May 29, 2008 – The 2008 Kia Sorento is the top ranking midsize SUV in AutoPacific, Inc.'s 2008 Vehicle Satisfaction Awards (VSA), an industry benchmark for objectively measuring owner satisfaction of new vehicles. In this competitive segment, Sorento received a higher rating than the Hummer H3, Jeep Liberty, Dodge Nitro and Nissan Xterra.
"Sorento's recognition by AutoPacific's Vehicle Satisfaction Awards shows that you don't have to spend a lot to be satisfied with your new vehicle purchase," said Tom Loveless, vice president, sales of Kia Motors America (KMA). "In these difficult economic times, it is good to know that you can still purchase an SUV with great amenities, options and standard safety features, and be satisfied with your decision."
The 2008 VSA are based on survey responses from more than 34,000 vehicle owners who purchased a new 2008 model year car or truck between September and December 2007. Respondents rate 46 attributes for importance in the purchase decision and satisfaction after purchase.
The 2008 Sorento was recently recognized by The Car Book as a "Best Bet" in the Midsize SUV category and received the National Highway Traffic Safety Administration (NHTSA) five-star crash safety rating in all four seating positions.
About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
KIA RIO & RIO5 NAMED TO GAYOT.COM'S LIST OF TOP 10 BEST SMALL CARS
Sub-Compact Sedan and Five-Door Make Annual List
* Fuel-efficient, budget-minded vehicles top list
* Comprehensive warranty program, standard safety outshine competition
IRVINE, Calif., May 23, 2008 – The 2008 Kia Rio and Rio5 have been named to GAYOT.com's "Top 10 Best Small Cars." GAYOT.com was impressed with the vehicles' fuel efficiency, standard safety features, extensive warranty and low starting price.
"Rio and Rio5 are the vehicles of choice in today's car-buying market as fuel prices hit record highs and budgets become increasingly tighter," said Tom Loveless, vice president, sales of Kia Motors America (KMA). "However fuel efficiency does not mean style and substance need to be sacrificed, as Kia's sub-compact offerings prove by providing consumers with a sporty, stylish option packed with standard features, an extensive warranty and budget-minded starting price."
According to GAYOT.com, vehicles that are "quality built with high feature content and loads of character" were selected as top choices. The site also notes Rio's starting price of $10,890 ranks the sedan among the most budget-friendly cars on the market and added that its comprehensive warranty and safety features "further sweeten the deal." Rio's nimble engine, which produces more horsepower than segment rivals Honda Fit and Toyota Yaris, and responsive handling were also praised.
"This Korean-built sedan may be inexpensive, but it doesn't skimp on protecting its passengers," according to the GAYOT.com review. "For a starter vehicle in urban settings, this vehicle is a bargain."
GAYOT.com is a unit of Gayot Publications, a worldwide leader in professional hotel and restaurant reviews, along with comprehensive travel and online lifestyle content. Additional partnerships with the American Automobile Association (AAA), AOL, MSN, Yahoo! and American Express allow Gayot access to millions of viewers, delivering more than 28 million monthly visitors.
About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
SEVEN KIA MODELS GIVEN "BEST BET" DISTINCTION BY THE CAR BOOK 2008
Safety and Performance Standards are Recognized in Kia’s Vehicles with Prestigious Honor
IRVINE, Calif., March 12, 2008 – Kia Motors America (KMA) has broken its all-time sales record, inked a major sponsorship deal as the Official Automotive Partner of the NBA and launched its all-new Borrego midsize SUV. KMA also is proud to announce seven models, including the Optima, Rio, Rondo, Sedona, Sorento, Spectra and Spectra5 have achieved The Car Book "Best Bet" distinction. Rio and Optima are recipients of the award for the third consecutive year, while the Spectra, Spectra5 and Sorento have achieved this award for the second year in a row.
"We are pleased to have several of Kia’s top-selling models distinguished as "Best Bets" by The Car Book," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "As we continue to raise our brand profile, we are proud to receive these awards based on safety features and performance characteristics in our vehicles."
The Car Book 2008 is an updated and expanded guide to buying a new 2008 car, van, truck or SUV. It presents the latest safety ratings, dealer prices, fuel economy, insurance premiums, maintenance costs, tires, as well as a chart of state lemon laws, and is published in cooperation with the Center for Auto Safety, the nation’s leading auto safety advocacy group.
The Car Book’s "Best Bet" distinction, given annually, is based on objective information collected from government and independent sources that evaluate the safety and performance needs of the American consumer. Only cars that have ratings in all of the key Car Book categories – safety features, fuel economy, rollover, front and side crash tests, maintenance and repair costs, warranties, insurance costs, and complaints, with the greatest emphasis placed on crash test performance – are considered as potential "Best Bets."
"The Car Book has long been the consumer’s best guide to smart and sensible car buying," said Jack Gillis, author of The Car Book. "We appreciate the fact that Kia continues to make a significant contribution to improving the market choices for the American car buyer."
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
IRVINE, Calif., December 3, 2007 – Kia Motors America (KMA) today announced record November sales of 24,177 units, an 8.9-percent increase over the same period last year. Leading the way for the brand were Optima, Spectra and Sportage, three popular models in the Kia lineup. KMA remains on pace for another annual sales record with year-to-date sales of 281,405 units, a 6.5-percent increase over the same period last year.
"As we close out November with the ninth month of record sales this year, Kia is well on its way to its 14th consecutive year of record sales," said Len Hunt, president and CEO of Kia Motors America.
Spectra sold 5,342 units, a 28.8-percent increase over the same period last year. Optima and Sportage sold 3,561 and 3,800 units respectively, both increases over the same period last year. November became the ninth month to produce record sales for Kia this year.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.
MONTH OF NOVEMBER YEAR-TO-DATE
Model 2007 2006 2007 2006
Rio 2,591 3,363 30,460 25,545
Spectra 5, 342 4,149 66,786 63,282
Optima 3,561 3,364 37,666 34,574
Amanti 138 302 5,397 9,010
Sportage 3,800 3,126 44,284 32,171
Sorento 1,952 4,007 34,664 48,099
Sedona 3,223 3,710 38,000 51,432
Rondo 3,570 182 24,148 185
Total 24,177 22,203 281,405 264,298
LOS ANGELES , November 15, 2007 - Kia Motors America (KMA) today unveiled the all-new KND-4 compact SUV concept vehicle at the Los Angeles International Auto Show. Having made its world debut at the Seoul Motor Show in April, the KND-4 concept was specifically designed to provide an idea of what next-generation Kia compact SUVs will be like. Conceived at the Kia Design Center in Korea, the new concept exhibits a powerful and strong character that corresponds with Kia’s philosophy of "Exciting and Enabling."
"The KND-4 compact SUV is a vital vehicle because it showcases dynamic and sophisticated styling cues that are strongly indicative of future Kia SUV models," said Len Hunt, executive vice president and COO of KMA. "Designed with active and independent consumers in mind, KND-4 demonstrates Kia’s ongoing commitment to making vehicles that are both stylish and technologically advanced."
Athletic and Sleek Exterior
KND-4 appeals to consumers who crave freedom and an active lifestyle, while removing the boundary between the city and outdoors to allow the driver to express his or her unique personality. The swift, rounded front end features LED headlamps and a sleek radiator grille, which flows smoothly into flared wheel arches that wrap around 20-inch, low-profile tires.
The pronounced shoulder line and sweeping C-pillar give a dynamic flare to the compact SUV, while the large rear window highlighting the interior volume and uniquely-styled rear cluster lamps emphasize the overall sporty stance. Short overhangs and a high ground clearance ensure excellent off-road capabilities.
Future-Oriented Interior
KND-4’s interior provides a unique contrast to the strong character of the exterior. Designed to seat four passengers in individual, independent seats, future-oriented accents include floor, dash and door trim panels in a metallic finish, highlighted by indirect lighting that reflects in the metallic material and creates an exciting cabin ambience that will appeal to a passenger’s sentimental side. The cargo room in the back of the vehicle not only provides room for storage, but also is outfitted with a mobile hard case used for storage, as well as an emergency kit.
Equipped with the most advanced technology, KND-4 enables the driver to obtain information from both inside and outside the vehicle and use entertainment features conveniently. AMOLED (Active-Matrix, Organic, Light Omitting Diode), the next-generation high-quality display, has been applied to the top and bottom of the cluster and center fascia to provide a clear image regardless of the visual angle. This way, the driver can receive moving images from the navigation system, vehicle information, as well as mobile phones. KND-4 also offers the driver both Bluetooth and Blu-ray technologies, controlled by multi-function buttons on the steering wheel, plus a built-in hard disc for the audio player.
Efficient Power
KND-4 is powered by a 2.2-liter Variable Geometry Turbocharger (VGT) diesel engine featuring Kia’s Active Torque Transfer (ATT) system, which, in severely slippery conditions, automatically distributes torque to the wheel or wheels with the best traction.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. 
KIA MOTORS AMERICA DRIVES BOSTON CELTICS HOLIDAY ASSIST PROGRAM
Toy Drive at Holiday Season Home Games Benefits Children’s Hospital Boston
IRVINE, Calif., November 28, 2007 – Kia Motors America today announced a partnership with the Boston Celtics to bring holiday cheer to the kids at Children’s Hospital Boston, a community partner of the Boston Celtics Shamrock Foundation. A Holiday Assist toy drive will kick-off on Thursday, November 29 at the Celtics home game against the New York Knicks.
\"Kia Motors is proud to be an Official Partner and a community partner of the Boston Celtics,\" said Ian Beavis, vice president, marketing for Kia Motors America. \"We believe strongly in connecting with people on an individual level and we’re honored to play a part in bringing joy to those at Children’s Hospital Boston who cannot be home for the holiday season.\"
\"The Boston Celtics are thrilled to be partnering with Kia Motors to make the holidays more enjoyable for patients of Children’s Hospital Boston,\" said Sean Barror, senior vice president, corporate partnerships and business development for the Boston Celtics. \"With Kia’s support, the Boston Celtics Shamrock Foundation will continue its work to achieve the goal of providing assistance to local youth in need.\"
Patrons are asked to bring a new, unwrapped toy to the TD Banknorth Garden drop-off locations prior to the Celtics home games on Thursday, November 29, Sunday, December 2, or Friday, December 7. Boston Celtics players along with Kia dealers in the area will distribute the gifts to patients at Children’s Hospital this holiday season.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.
Kia Motors America is an Official Partner of the Boston Celtics.
Rio – base, LX, SX (NEW)
Rio5 SX
Exterior:
* New 16-inch alloy wheels (optional on SX models with 205/45R16 tires)
* Revised 15-inch alloy wheel design with 195/55R15 tires (SX models)
* Revised 14-inch alloy wheel design (LX-DIO accessory)
Interior:
* Chrome ‘Kia’ logo on steering wheel center pad (all models)
* Revised design for M/T and A/T shift knobs (all models)
* Illuminated ignition surround (all models)
* Revised interior trim (SX models)
o Chrome accents on I/P vents
o Unique sport seat fabric inserts
o Leather-wrapped steering wheel and shift knob with red stitching
o Unique black door panel insert with red stitching
Powertrain:
* No changes
Spectra – LX, EX, SX
Spectra5 SX
Exterior:
* Revised front fascia, grille, bumper and headlamps (LX and EX models)
* Revised rear fascia, taillights, decklid, bumper (LX and EX models)
* New front fascia styling with integrated front spoiler (headlights, grille, bumper) – replaces PIO front spoiler (SX models and Spectra5)
* New rear fascia with integrated rear valence (decklid, tail lights, bumper)
– replaces PIO rear valence (SX models and Spectra5)
* New optional rear lip spoiler (EX models)
* New optional 15-inch alloy wheel design (EX models)
* New standard 16-inch alloy wheel design (SX and Spectra5 models)
* Bright exhaust finisher (SX and Spectra5 models)
* Increased overall length: +0.8 inches (20mm) (LX and EX models)
* Increased overall length: +1.2 inches (30mm) (SX models)
* Increased overall length: +0.4 inches (10mm) (Spectra5 models)
Interior:
* Revised center fascia (new design) (LX and EX models)
* Revised center fascia (new metal finish) (SX models and Spectra 5)
* Revised center console design (12V powerpoint added in storage box)
* Revised interior fabrics (gray (LX models) and beige (EX models))
* Add chrome accents (interior door handles, A/T shift lever button, handbrake lever button) (EX models)
* Add metal-finish accents (interior door handles, door switch panels, gauge faces, M/T shift knob, A/T shift lever surround and button, handbrake lever button) (SX models and Spectra5)
* Add auxiliary audio input jack in center console (for iPod/MP3 devices)
* Add new optional AM/FM/CD with 6-disc CD changer and MP3 (SX models and Spectra5)
* Optional air conditioning
Powertrain:
* M/T only (LX models)
* New 4-speed A/T design on SULEV models (same as used on 2006 ULEV models) (EX, SX, and Spectra5 models)
* New standard Tire Pressure Monitoring System (TPMS)
* Strut tower bar now standard on both M/T and A/T models (previously available only on M/T) (SX models)
Optima – LX, EX
Exterior:
* Change headlamp bulb from H7L type to more durable H11 type
Interior:
* Modified and enhanced the functionality of the audio steering wheel controls – i.e. Preset Up and Down keys (standard on all models except LX I4 M/T)
* Enhanced the brightness of the Supervision meter cluster
* Replaced the current aluminum trim pattern with an updated design
* Change dome lamp switch type
Powertrain:
* An increase of 1hp and 1lb-ft for the 2.4L I4 engine
o New ratings: 162 HP and 164 lb-ft
1. Modified engine cover – I4 and V6 engines
Rondo (ALL-NEW) – LX, EX
Exterior:
1. 16-inch alloy wheels with 205/60R16 tires
2. Available 17-inch alloy wheels with 225/50R17 Michelin tires (EX models)
3. Accessory body kit (wheel opening moldings, front fascia extension, side still extensions)
4. Chrome body side moldings and front grille crossbars (EX models)
5. Fog lights, rear privacy glass and roof rack crossbars (EX models)
6. Roof rails (w/out crossbars) (LX and EX models)
Interior:
1. 5- or 7-passenger seating
* Six standard airbags
* Active front headrests
* Height-adjustable front seatbelts with pre-tensioners and force limiters
* Lower Anchors and Tethers for Children (LATCH)
* Power windows/door locks/mirrors
* AM/FM/CD tuner and 4-speakers
* Available 50/50 split 3rd row seat (LX and EX models)
* Manual air conditioning (LX and EX models)
* Cruise control (available on LX models, standard on EX models)
* Keyless entry system (with panic function) (available on LX models, standard on EX models)
* Vanity mirrors (illuminated on EX models)
* Steering wheel audio controls, leather wrapped steering wheel and shift knob (EX models)
* Available power sunroof and Infinity audio (EX models)
* MP3 capable AM/FM/CD/Cassette tuner S/W audio controls (EX models)
* Front tweeters (EX models)
* Metal-finish inside door handles and center stack accents (EX models)
Powertrain:
1. 2.4 I4 engine
2. 2.7L V6 (LX and EX models)
3. 4-speed automatic transmission
* ABS, Electronic Stability Control and Tire Pressure Monitoring System (TPMS)
Amanti
Exterior:
* Redesigned hood, radiator grille, headlamps, front and rear bumpers, alloy wheels, trunk deck/lid, taillamps, dual exhaust (replaces single exhaust), and rear quarter panel
* Available 17-inch alloy wheels in either a machined or chrome finish
* Available 235/55R17 tires
* Machined alloy wheels
* Lighter weight with a modified suspension
Interior:
* Redesigned instrument panel, center fascia, floor console, meter cluster, audio head unit, steering wheel controls, re-tuned gray key color (add beige, retain black), cloth fabric pattern, re-tuned beige wood trim (add black wood trim, metal trim)
* New sporty white-blue interior illumination
* Available Premium package consists of black interior, Supervision meter cluster, aluminum interior trim, and 17” tires with chrome finish alloy wheels
* Available power adjustable pedals
Powertrain:
* Standard all-new, aluminum 3.8L 264HP V6
* Improved fuel economy
* Standard Tire Pressure Monitoring System (TPMS)
Sportage LX, EX
Exterior:
* Design change of the rear garnish from body color to body color plus chrome trim
Interior:
* Original ESP button has changed to ESC to reflect change in nomenclature from Electronic Stability Program to Electronic Stability Control
Powertrain:
* No changes
Sorento LX, EX
Exterior:
* Redesigned headlamps, radiator grille, front and rear fascias/bumpers, fog lamps, side and rear garnish, and taillamps
* Revised front grille insert and body side cladding
* New rear EX garnish is chrome with body-color insert (previously body-color with chrome insert)
* Sunroof is no longer standard on EX models, but instead is now a stand-alone option for EX models
* Additional 16-inch alloy wheels (245/70R16 tires for EX models)
* Additional 17-inch alloy wheels (245/65R17 tires for LX and LX Sport Package)
* Overall length increases by 1 inch
Interior:
* Redesigned center fascia, meter cluster, floor console
* New metal grain interior trim (LX models)
* New wood grain interior trim (EX models)
* Active first-row headrests
* More leg room in second-row seats
* Manipulation and improvement in second-row seats
* Front passenger central door lock
* Steering wheel mounted cruise control on/off switch (moved from I/P to steering wheel)
* Steering wheel mounted audio control (top button changed from Power Mode, allowing scroll through different functions; middle and bottom buttons allow for adjustments while in each function)
* Unique and exclusive black interior cloth or leather (LX Sport Package)
* Trip computer added to multi-meter (EX models)
* AM/FM/CD/MP3 audio with ext. amp and 10 speakers
* Dual front advanced 2-stage airbags
* Standard driver knee airbag
* Auto air conditioning for luxury package now dual-zoned (EX models)
Powertrain:
* New all-aluminum 3.8L V6 engine (increased HP from 192hp to 262hp, and increased towing capacity from 3,500lbs to 5,000lbs)
* Revised suspension tuning with improved ride, handling and steering
* LEV-2, TIER-2, OBD-2 emissions
* ABS, Electronic Stability Control, Traction Control System, and Tire Pressure Monitoring System (TPMS)
Sedona
Short Wheel Base (SWB) (ALL-NEW)
Exterior:
* Add silver paint accent to roof rail end cap
Interior:
* Keyless entry with alarm (SWB models)
Powertrain:
* Increase in horsepower; now 250hp (up from 244hp)]
* Electronic Stability Control (includes: traction control, brake assist, electronic brake-force distribution) (SWB models)
* Tire Pressure Monitoring System (TPMS), high-line (SWB models)
source = kiamedia.com
All-New Kia Rondo: The Next New York City Taxi Cab?
Kia Motors America Partners With the Design Trust for Public Space
to Celebrate the Centennial of the Modern-Day Taxi
NEW YORK, April 4, 2007 – In honor of the 100th anniversary of the modern-day taxi in New York City, the all-new Kia Rondo crossover is among the vehicles to be reinvented into an iconic yellow cab, as part of Taxi ’07, a project of the Design Trust for Public Space. This new collaborative process is intended to engage design professionals in fundamental civic planning.
Automakers were challenged to incorporate practical solutions into their taxi prototypes, addressing areas such as partitions that incorporate passenger services, roof lights with improved legibility, integrated child safety seats, wheelchair accessibility and fuel efficiency.
The all-new Kia Rondo, which offers innovative design, packaging and driving dynamics, provides both drivers and passengers with a spacious, comfortable and safe ride while occupying a small footprint – an ideal combination for New York City streets. Not only is Rondo’s footprint smaller than the Ford Crown Victoria, NYC’s leading taxi, it is also more fuel-efficient.
Kia Motors America (KMA) collaborated with a consortium of NYC-based design firms led by Smart Design to build two Rondo taxi prototypes. Both vehicles were built to be safer, more accessible and more efficient than a conventional cab. The design solutions developed by Smart Design, along with Antenna Design and Birsel + Seck, have greatly improved the user experience for both the passengers and driver. Antenna Design worked to create a more legible taxi roof light, which quickly communicates the cab’s availability status in a variety of lighting situations. Smart Design with Birsel + Seck designed an interior space that keeps the driver’s belongings organized and accessible, and installed an L-shaped partition to protect the driver while creating a more open social environment for the passengers. A Bruno motorized front passenger seat for those with limited mobility as well as an integrated, fold-down child seat were added for extra passenger accessibility, comfort and safety.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com
Kia Sportage Earns Five-Star Crash Safety Rating
From U.S. Government
Five-Star Crash Safety Rating for Entry SUV in Frontal and Side Impact Crash Tests
IRVINE, Calif., December 4, 2006 – The 2007 Kia Sportage earned a five-star crash safety rating, the highest possible, for all seating positions in the latest frontal and side impact crash tests conducted by the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA).
“Having Sportage join Sedona and Optima this year in receiving five-star crash safety ratings from NHTSA is another big feather in our cap,” said Len Hunt, executive vice president and COO of Kia Motors America. “This is further proof of Kia’s commitment to building high quality vehicles with unprecedented levels of standard safety and convenience features.”
With its rugged, sporty styling, the Sportage was designed with the young-at-heart in mind but also appeals to value-minded consumers with its array of standard features. Sportage follows the Kia tradition of placing a heavy emphasis on safety and is equipped with six standard airbags (two advanced front airbags, two front-seat-mounted side airbags and two full-length side-curtain airbags), a four-wheel Anti-Lock Disc Braking System (ABS), a Traction Control System (TCS) and Electronic Stability Control (ECS).
Sportage combines exceptional value with the highest level of standard features and equipment. Available in two trim levels, the LX can be equipped with either a 2.0-liter four-cylinder engine or 2.7-liter V6 while the EX is equipped with a standard V6. All Sportage models feature rear privacy glass, power windows, power mirrors, a roof rack, an AM/FM/CD stereo system with six speakers and 16-inch alloy wheels. Cruise control comes as standard equipment on all V6 models. A Sport Package is available for LX V6 models. A Luxury Package is offered for EX models only. A full-time, electronic-control on-demand four-wheel-drive system as well as a Tire Pressure Monitoring System (TPMS) are other options available for both trims.
Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.safercar.gov).
Like all Kia models, the Sportage is covered by the manufacturer’s comprehensive vehicle coverage program, which includes a 10-year/100,00-mile limited powertrain warranty and a 5-year/60,000-mile limited basic warranty. A 5-year/100,000-mile limited anti-perforation warranty and 5-years/60,000-miles of 24-hour roadside assistance are added benefits to consumers.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.
Kia Motors posts 18.2% increase in December overseas sales 2007-01-04 321
- 73,714 Kia vehicles sold overseas in December
- Sales in North America, Europe and general market post 57.5%, -6.4% and 8.7% year-on-year growth, respectively, in December
- Annual overseas sales in 2006 post 3.8% year-on-year gain
(SEOUL) January 3, 2007 -- Kia Motors Corporation announced today that its overseas retail sales of passenger cars and light trucks in December 2006 recorded 73,714 units, representing a 18.2% year-on-year increase.
By region, the North America posted a year-on-year sales rise of 57.5% in December with 32,380 units sold. Meanwhile, sales of Kia vehicles in Europe and the general market recorded 25,630 units (6.4% year-on-year decrease) and 15,704 units (8.7% year-on-year increase), respectively.
Cumulatively through the twelve months of 2006, Kia’s overseas sales have risen by 3.8% year-on-year to reach 842,526 units, with North America showing the largest gain at 6.8%. European sales have increased by 3.4% while general market sales have decreased by 0.4% for the year 2006.
Kia’s best selling model in export markets in 2006 was the C-segment Cerato (known as ‘Spectra’ in some markets) with 132,392 units sold, closely followed by the A-segment Picanto with 130,169 units sold. Meanwhile, Kia’s popular SUVs have performed well, with overseas sales of the Sorento mid-size SUV and Sportage compact SUV reaching 124,809 and 107,107 units sold, respectively. The all-new B-segment Rio has also been a steady seller with 103,360 units delivered through the end of 2006.
In addition to expanding sales worldwide, Kia Motors enjoyed a growing number of industry accolades and distinctions in 2006, including five-star safety ratings in the US for its Carnival MPV (known as ‘Sedona’ in some markets), Sorento mid-size SUV, Sportage compact SUV and Magentis D-segment sedan (known as ‘Optima’ in some markets). Kia vehicles also received high scores in various quality and customer satisfaction surveys (see attachment for list of accolades and distinctions in 2006).
Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors Corporation, said, “Despite a prolonged downturn of the global automotive industry, Kia Motors continued to post steady growth in our major export markets in 2006, while our brand stature has also made considerable strides all over the world.”
“With full-fledged sales of the European cee’d family hatchback slated to get underway in the first quarter of 2007, we fully expect that Kia will resume its dramatic growth in this region. Meanwhile, we anticipate a healthy return on our recent aggressive marketing activities in North America and other regions of the world in the form of stepped up demand for our vastly improved line-up of vehicles,” he added.
Editor’s notes:
1) Figures do not include domestic sales and KD (knock down) exports assembled at overseas plants including China.
2) “General market” includes the regions of Central & South America, Asia & Pacific, and Middle East & Africa.
Kia Motors Corporation (www.kiamotors.com or www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 14 manufacturing and assembly operations in 9 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 160 countries. Kia today has over 32,500 employees and annual revenues of almost $16 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
Kia Kue concept arrives in Detroit
Kia today unveiled the all-new Kia Kue crossover concept vehicle at the North American International Auto Show (NAIAS) in Detroit. The Kia Kue "employs a different approach to the crossover utility vehicle segment by taking elements of what makes a CUV to a new level, namely performance," the company said. "Kue is designed first and foremost as a driver’s vehicle. While possessing SUV characteristics and capabilities, the Kia Kue focuses more on giving the driver an exhilarating driving experience on the way to the home improvement center than on how much it can haul."
Fitted with a 400-horsepower, DOHC, supercharged 4.6-liter V8 that twists out 400 lb-ft of torque, Kue aims to be a true performance crossover. The Kia Kue has a monocoque platform that sits on 22-inch wheels with a wheelbase of more than 114 inches, packaged in an overall length of 186 inches. Though purely a concept, the Kia Kue does hint at future styling directions for the company.
"We’ve instilled confidence and integrity in our consumer base with vehicles that provide value, quality and safety," said Len Hunt, executive vice president and COO of KMA. "Kue embodies the next phase of our brand evolution, which will instill pride and passion in our customers through great design." Gallery after the jump…
Source
Kia Motors America Reaches
Two Million Sales with Strong November
IRVINE, Calif., December 1, 2006 – Kia Motors America (KMA) reached a sales milestone in the month of November by watching its two millionth vehicle drive off a dealership lot. Kia sold its one millionth vehicle in February 2003. Sales for the month of November totaled 22,203 units, a 10.5-percent increase over the same period last year. It also was the second best November in history for the company. Year-to-date sales continue to improve upon last year’s record figures with 264,298 units sold, a 2.8-percent increase over 2005.
“Two million vehicles sold is a phenomenal achievement, especially for a company that joined the U.S. retail market only in 1994,” said Len Hunt, executive vice president and COO of KMA. “As the Kia brand continues to focus on bringing vehicles of great value and safety to consumers, Kia will have an even stronger market presence in years to come.”
The Kia Rio posted its second best sales month of the year with 3,363 units sold. Entering the market in limited numbers, the recently debuted all-new Kia Rondo sold 182 units.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information visit www.kiamedia.com.
MONTH OF NOVEMBER YEAR-TO-DATE
Model 2006 2005 2006 2005
Rio 3,363 1,608 25,545 27,514
Spectra 4,149 2,647 63,282 53,172
Optima 3,364 4,251 34,574 40,351
Amanti 302 1,184 9,010 16,103
Sportage 3,126 2,714 32,171 26,328
Sorento 4,007 3,929 48,099 44,640
Sedona 3,710 3,758 51,432 48,976
Rondo 182 N/A 185 N/A
Total 22,203 20,091 264,298 257,084
Kia Motors America Announces Organizational Change
BongGou Lee Appointed President and CEO
IRVINE, Calif., December 5, 2006 – Kia Motors America (KMA) announced today that BongGou (B.G.) Lee has been appointed President and CEO, replacing Jong Hoon (James) Lee. Previously B.G. Lee was Chief Operating Officer for the Management & Administration Division of Hyundai Motor Company (HMC).
A veteran of international business for Hyundai, Mr. B.G. Lee has lived and worked in nine countries on four continents since 1978. Mr. Lee has been with Hyundai for the past 25 years, joining the organization in 1981. Prior to his most recent position, he served as Executive Vice President for HMC’s International Business Division, and from 2003 to 2006 he headed HMC’s subsidiary in Australia.
Jong Hoon (James) Lee, current President and CEO of KMA, will be returning to Kia Motors Corporation (KMC) to a new role as Vice President Overseas Sales Coordination. He has been at the helm of KMA since 2002 leading the company through rapid and successful sales growth.
Since coming to market in the United States, Kia has expanded to a full product line of vehicles and enjoyed 12 years of consecutive sales records. Most recently, sales for the month of November totaled 22,203 units, a 10.5-percent increase over the same period last year. November also marked the sale of Kia’s two millionth vehicle, and was the second best November in history for the company. Year-to-date sales continue to improve upon last year’s record figures with 264,298 units sold, a 2.8-percent increase over 2005
2007 Kia Rio & Rio5
SX Four-Door Model Added to Kia’s Award-Winning Subcompact Lineup
IRVINE, Calif., Oct. 31, 2006 
– The completely redesigned Rio sedan and Rio5 five-door made quite a splash during their first year on the market, receiving Autobytel’s “Editor’s Choice for Most Improved New Car,” and ranking highest for initial quality in the subcompact segment in the J.D. Power and Associates 2006 Initial Quality Study SM (IQS)¹. Rio has also been recognized as one of the most fuel efficient vehicles on the market by the Environmental Protection Agency and JD Power and Associates.
For 2007, Rio and Rio5 will continue to offer the same combination of engine performance and fuel economy, one of the largest interior volumes in their class, and six standard airbags, including full-length side-curtain airbags. Building on the success of the Rio5 SX, a new SX four-door model will be added to the Rio lineup. The SX four-door includes front fog lights, 15-inch alloy wheels, rear spoiler, metal-finish interior trim, metal pedals, unique black mesh sport fabric inserts with red highlights and red accent stitching on the door panels and leather-wrapped steering wheel and shift knob.
Additional refinements for 2007 include revised 15- and 14-inch alloy wheel designs, new manual and automatic transmission shift knobs and the addition of an illuminated ignition surround. For SX models, a new 16-inch alloy wheel is available, and chrome accents have been added to the instrument panel air vents.
The Rio model lineup includes three trim levels for the four-door sedan – Base, LX and SX – and the Rio5 SX five-door.
With six standard air bags, Rio and Rio5 follow Kia’s brand philosophy of providing best-in-class safety technology and Rio continues to be one of the lowest priced cars in the U.S. to offer full-length side curtain airbags as standard equipment.
The 2007 Rio and Rio5 are equipped with standard front-wheel disc brakes. Antilock brakes (ABS) with four-wheel disc brakes are available as optional equipment for Rio LX and SX four-door models as well as Rio5 SX.
With a total interior volume of 92.2 cubic feet, the Rio and Rio5 have one of the roomiest cabins in their segment, and more interior space than the larger Honda Civic or Toyota Corolla. The Rio5’s 15.8 cubic feet of cargo space is larger than that of the Chevrolet Aveo five-door and the Scion xA.
Rio’s 1.6-liter DOHC engine, which incorporates Continuously Variable Valve Timing (CVVT), produces 110 horsepower and 107 pound-feet of torque and can be mated to either a five-speed manual transmission or an optional electronically controlled four-speed automatic transmission (available for Rio LX, SX and Rio5 SX).
Fuel economy ratings are 32 mpg city/35 mpg highway with the manual transmission and 29 mpg city/38 mpg highway with the automatic transmission.
Rio and Rio5 feature an independent front suspension and semi-independent rear suspension for responsive, athletic handling and long-travel ride comfort. Using MacPherson struts with gas shocks and coil springs in the front, and a torsion beam axle with coil springs in the rear, Rio’s suspension is carefully tuned to be fun-to-drive while offering maximum comfort. A front stabilizer bar is standard on all Rio models, and Rio LX, SX and Rio5 SX variations employ a precise rack-and-pinion steering system, equipped with engine-speed-sensitive power assist to aid in handling.
Inside, all Rio models feature a standard full cloth interior with sporty mesh fabric, eight-way adjustable driver’s seat with a fold-down armrest, tachometer and rear defroster. In addition to the user-friendly ergonomics of the interior, there are also several thoughtful touches throughout the cabin, including numerous storage areas for cell phones and PDAs, a slot in the center stack for parking passes or toll tickets, dual 12V power outlets and a convenient shopping bag hook on the back of the front passenger seat.
The Rio LX sedan offers additional standard equipment, including: air conditioning, AM/FM/CD audio, power steering with tilt, 60/40 split folding rear seat and larger 14-inch tires and full wheel covers.
Rio SX and Rio5 SX models feature the same standard equipment as the LX sedan and add: 15-inch tires and alloy wheels, fog lights, rear spoiler, leather-wrapped steering wheel and shift knob and metal finish interior trim and metal pedals.
Optional equipment for the Rio LX, SX and Rio5 SX includes a four-speed, electronically controlled automatic transmission, a Power Package and antilock brakes (ABS) with rear disc brakes. A rear spoiler is also available for the LX four-door sedan. The optional Power Package for the Rio LX, SX and Rio5 SX includes power windows, power door locks with keyless entry, power heated outside mirrors and tweeter speakers for the audio system.
The Base four-door sedan is equipped with 14-inch steel wheels and 175/70R14 tires, while the LX sedan features 14-inch wheels with full wheel covers and larger 185/65R14 tires. Rio SX and Rio5 SX are equipped with 15-inch alloy wheels with 195/55R15 tires.
Like all Kia models, Rio and Rio5 are covered by Kia’s comprehensive warranty program, which offers unprecedented consumer protection. Included in the package are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information visit www.kiamedia.com.
